TAMPA, Fla. (March 18, 2024) – Amir Abdur-Rahim, the USF men’s basketball coach, collects quotes. For two decades, after coming across something particularly inspiring or useful, he meticulously writes it by hand in his journal.
Whether it’s the words of an ancient Renaissance man (Michelangelo) or a modern street poet (Nipsey Hussle), he can reference a wonderfully diverse collection of thought-provoking ideas.
One of his favorites comes from author Maya Angelou:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’’
And that is the essence of Abdur-Rahim’s first season with the Bulls.
USF men’s basketball feels relevant again. His players feel passionate and driven. The entire USF athletic department feels motivated and energetic, even beyond basketball. He has helped to rejuvenate a long-dormant fan base and student section. Visitors to the Yuengling Center immediately notice the difference. The place feels alive.
“My top goal all along was being the most connected team in the country,’’ Abdur-Rahim said. “The results take care of themselves if you’re playing and fighting for one another every night. It’s more powerful than confidence and momentum. Connection, man. That’s what we want. That’s who we are.’’
The results?
The Bulls (24-7) will return to the postseason Tuesday night with a first-round National Invitation Tournament game in Orlando against the UCF Knights (17-15). USF won the American Athletic Conference’s regular-season championship on the strength of a program-record 15-game winning streak, while earning the AAC Tournament’s No. 1 seed.
Meanwhile, Abdur-Rahim, hired last spring after taking Kennesaw State University from one victory to an NCAA Tournament bid in a four-season span, was a unanimous selection for AAC Coach of the Year. He has also been named as one of the 10 semifinalists for the Werner Ladder Naismith Men’s College Coach of the Year.
Not surprisingly, Abdur-Rahim said any coaching award should be called “Staff of the Year.’’ If he receives a trophy or plaque, he said he will strip away the label and replace it with a “Staff of the Year’’ designation.
“USF’s progress has been spectacular,’’ said Sports Illustrated columnist Pat Forde, one of the nation’s most respected college sports journalists. “Amir Abdur-Rahim should be on every National Coach of the Year list. What he did at Kennesaw State was amazing, but this is every bit as impressive.’’
Abdur-Rahim quickly deflects the praise, instead pumping up the work of his players and coaching staff. As for himself, he simply says, “Don’t congratulate me for doing what I was hired to do. Sometimes, success brings complacency. And complacency can bring comfort. We are concentrating on growth and humility. We are NOT going to have a program of entitlement.’’
On road trips, USF players are required to transfer all the bags from their charter planes to the bus and hotel, instead of relying on the customary hustle of team managers. After completing team meals inside the hotel meeting rooms, players have learned to clear their own plates and utensils off the table instead of contentedly allowing the hotel staff to wait on them.
With Abdur-Rahim, lower-rung workers are treated with respect. He credits the influence of William Abdur-Rahim, his Muslim father, and Deborah Hester, his Christian mother. The father was an imam, a prayer leader at a mosque, and he usually had his children working Thanksgiving mornings at Atlanta food banks or homeless shelters. Abdur-Rahim regularly visited the classroom of his mother, a high-school teacher, to interact with her special-needs students.
Abdur-Rahim, 43, is the fourth oldest of 13 siblings (11 have earned college degrees, one is in college and the other is in high school). His older brother, Shareef, was a third overall pick in the 1996 NBA Draft and played 13 seasons in the league while earning an Olympic gold medal. Abdur-Rahim remembers the examples of hard work by joining Shareef in running conditioning gassers in 95-degree heat (immediately after signing a six-year, $71-million contract extension) and watching him prepare for post-basketball life by taking an unpaid internship (he’s now president of the NBA’s G-League).
Wonder no more where Abdur-Rahim learned about competitiveness and work ethic.
“From the very first time we spoke with him in the interview process to right now, Amir has been the same authentic, genuine person,’’ said USF senior associate athletic director Lee Butler, who worked with vice president of athletics Michael Kelly to hire Abdur-Rahim. “He’s a really good basketball coach. But he is an elite leader. And he is an elite developer of men.
“He understands you don’t have to be the most talented team, the biggest team or the best-shooting team. But you better be the most connected team if you’re going to achieve at a high level through adversity and challenging times. He relates to his players. And I think his ability to bring people together — whether it’s students, program supporters, faculty, staff and the local community — is absolutely elite.’’
His wife, Ari, knows that well.
“When we met, the first thing I noticed was Amir’s heart,’’ she said. “Just a great, kind heart. Talking to him was effortless. It was so refreshing. We did not run out of things to talk about and we were both grounded in faith. I felt an instant connection.’’
It’s a word to remember — connection.
Man Of The People
You’d expect Abdur-Rahim’s wife and their three small children — Laila, Lana and Aydin — to feel a strong connection.
But complete strangers?
The past three USF home games, all sellouts, have felt like a love-in between Abdur-Rahim, his players, and 10,000-plus of their closest friends.
When hundreds of students lined up to enter the Feb. 18 game against Florida Atlantic, hours before the doors opened, Abdur-Rahim emerged outside (in a steady rain) to slap high-fives with everyone. He has appeared randomly around campus to pay for everyone’s
. Sometimes, he distributes doughnuts or pizza.
After USF victories, once the Alma Mater is complete, he conducts the Herd of Thunder pep band and steps into the middle of the SoFlo Rodeo student section to celebrate and dance.
“It’s so much fun,’’ Abdur-Rahim said. “I think it’s a good thing for the students to have a head basketball coach who is a human being. I don’t want our program to be separated from campus. We are a part of campus. We want to be visible because there’s nothing better than interacting with the students.
“I tell our players to take off their headphones when they’re walking around campus. Hold the door for somebody. Introduce yourself. Invite them to a game. Obviously, our guys are doing something right because our students have really gotten behind them and are supporting them.’’
Abdur-Rahim has that rare ability to remain grounded in the moment, even when chaos is crashing all around. He looks you in the eye and makes you feel heard, whether you are USF president Rhea Law, Muma Center custodian Walter Newson or someone who’s new on campus.
“He understands that the fans want to love him … and he sincerely loves the fans,’’ said Tampa-based musician Johnny G Lyon, a USF basketball fan for three decades, whose band has opened concerts for James Brown and B.B. King. “The way he relates to the students isn’t for show. It’s real.’’
Across the Yuengling Center concourse, a banner has been draped:
SoFlo Rodeo LOVES Coach Amir.
That’s real, too.
“We feel connected to this team,’’ said freshman Ari Thibeault, who’s majoring in exercise science. “We feel like Coach Amir is one of us.’’
“He has brought out the energy that we’ve needed around here for a very long time,’’ said Vladomir Jungkman, a graduate student in business analytics.
“He gives our program a classy image because he’s wearing a suit and tie to the games, but after we win, he’s up here to show his appreciation,’’ said senior Jed Castricone, who’s majoring in finance. “I’d run through a wall for Coach Amir.’’
And if the students feel that way, what must the players think?