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***IMPORTANT MESSAGE: New site name, same great content***

Russ Wood

Taurus
Staff
Oct 12, 2011
17,744
9,109
113
Greetings all,

Today we made a significant change to this website's brand by rebranding from RunningTheBulls.com to BullsInsider.com.

Change is not always easy to embrace but I want each and every one of you to know that despite the new website name we are still the same great people with the same great service. Kelly Quinlan is still our fearless leader, Ben McCool is still covering the USF football team as well as helping with men's basketball game content (photos, videos and game recaps) and I am still covering the men's basketball team and men's basketball recruiting.

Why did we change the name of the site?

1. The new name reflects what we try our best to do...bring you inside information on the Bulls.
2. Full disclosure, we also ran into a domain name ownership issue. Keeping or buying the RunningTheBulls.com domain was simply cost prohibitive.

What does this mean for my subscription?

Your subscription remains in tact. Our name/domain change from RunningTheBulls.com to BullsInsider.com will not change anything about your subscription. The most important thing that we want you to know about rebranding the website is that the great content and great service you have already been receiving will continue unabated.

We received great rebranding support from the terrific Rivals Team in Los Angeles. The Director of the Rivals.com Publisher Network emailed me this morning just after 7:30 a.m. Los Angeles time to confirm some things.

While they were doing what they needed to do on their end, we still produced four content items today (three for football and one for basketball) and I have an American Athletic Conference Tournament game preview that will publish in the morning. So we have not missed a beat during the rebranding.

In conclusion, we're stoked about the rebranding and we hope you are too. Help us tell the world about our new name and great content by spreading the word to your friends and co-workers!
 
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