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USF Athletics Expands INFLCR Partnership, Adding the Bull Market Exchange

Kelly Quinlan

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The exchange will connect student-athletes and businesses for NIL opportunities and assist in compliance reporting



TAMPA, SEPT. 2, 2022 – University of South Florida Athletics continued to amplify its resources supporting USF student-athletes’ Name, Image and Likeness (NIL) opportunities by expanding its long-standing partnership with industry leader INFLCR to create the Bull Market Exchange.



The Bull Market Exchange will connect USF student-athletes with local, national and global business interests seeking to partner with Bulls on NIL opportunities. The Exchange was introduced to all USF student-athletes when they were welcomed back to campus in late August and will be available to more than 450 student-athletes across all 21 varsity athletics programs.



The Exchange joins USF’s BOOST program, launched last June, to provide student-athletes with a top-of-class, comprehensive NIL program that provides resources, education, compliance and content assets to assist student-athletes in building their brand and capitalizing on opportunities and their value, all through one app.



BOOST provides a comprehensive suite of NIL programs empowering Bulls’ student-athletes with brand-building and management assets, education and financial literacy, and a streamlined fair market value evaluation and compliance exchange through the INFLCR app.



“USF student-athletes compete in a thriving Bay area full of opportunities and growing businesses, and we are excited to expand our relationship with INFLCR to add the Bull Market Exchange to assist them in maximizing those opportunities and business relationships,” USF Vice President of Athletics Michael Kelly said. “Connecting student-athletes and businesses to a central marketplace where they can easily identify opportunities and engage directly to execute business relationships is a big step forward and a great addition to the tremendous educational, compliance and brand-building assets we have been providing through INFLCR’s best-in-class technology for several years.”



All USF student-athletes will automatically have access to the Exchange. Businesses that register with the Exchange will be able to message student-athletes through the app or request a student-athlete's contact information (or the contact information of their representative) to begin discussing specific NIL opportunities. Neither USF Athletics nor INFLCR will be involved in the negotiations.



“It’s part of our mission at INFLCR to provide a compliant and seamless platform where student-athletes can capitalize on their NIL with no transaction fees,” said INFLCR founder Jim Cavale. “We’re thrilled USF student-athletes will now have full access to that platform through the INFLCR powered Bull Market Exchange on top of the Boost NIL program that was launched last year. Together, USF student-athletes will have access to best-in-class NIL resources.”



NIL activities may include such opportunities as autograph signings, promoting brands on social media, third-party media endorsements, running sports camps or clinics, providing private sports lessons, personal appearances and more.



The NIL Exchange program will also generate forms for properly reporting NIL deals to USF Athletics for NCAA compliance and additional forms that will aid student-athletes with tax-reporting obligations.



Businesses and individuals interested in the Bull Market Exchange can register HERE.
 
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